Monday, April 11, 2011

Gary Vaynerchuk - The Thank You Economy Event

Hey, Tweets DO Matter!

Ever been so exasperated at a company's service that you wrote a scathing facebook status about it right after you left? Ever tweeted your friends to get their input on what to buy? Yes, voicing your opinion on social media websites does make a difference, and a huge one at that, according to Gary Vaynerchuk.

Gary Vaynerchuk is a New York Times bestselling author and his new book, The Thank You Economy, talks about how critical social media is in today's cutthroat business world, how it is slowly reverting our economy to one that resembles the 'old days,' when local stores knew most of their customers on a personal basis.

He discusses how social media has brought a significant amount of power back to consumers via virtual word-of-mouth communication, and how businesses can use this to leave their competitors in the dust. He also talks about how social media can affect a company's efforts in branding itself and its products, for better or for worse.

An excerpt from chapter one of The Thank You Economy can be downloaded and read here, and you can also visit his website here. You can also see his video posts and blog there.

In case you were wondering, here's a video of him defining what a "thank you economy" is:

True to what he writes, Mr. Vaynerchuk uses twitter regularly, and encourages his followers to voice their opinions on his page.

Vaynerchuk, who started off his successful career selling wine, also wrote Crush It!: Why NOW Is the Time to Cash In on Your Passion, has been featured on FOX and CNN business programs as a business expert and social media consultant, co-founded an agency that deals with branding and startups, and has spoken at conferences around the world about his business strategies.

Boulder Book Store is excited to have Gary Vaynerchuk speak about and sign The Thank You Economy at our ballroom on Thursday, April 21, at 7:30 pm. We hope to see you there!

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