Boulder is a hub for independent businesses, and the Pearl Street Mall is a great example of how independent businesses can work together and thrive, thanks to their community. We're starting a new bookclub this fall, specially designed for independent businesses. Our new Independent Business Bookclub seeks employees from other independent businesses, as well as any others who are interested, in joining to discuss books that address the concerns, challenges and needs of independent businesses.
This unique bookclub's first pick is Bo Burlingham's book, Small Giants: Companies That Choose to Be Great Instead of Big, which discusses how maverick companies have passed up the growth treadmill—and focused on greatness instead.
Some entrepreneurs have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, in widely varying industries across the country, that have chosen to march to their own drummer. He searches for the magic ingredients that give these companies their unique "mojo" and the lessons we can learn from them.
The Independent Business Bookclub will meet to discuss Small Giants by Bo Burlingham on Wednesday, September 24, 2008 at noon in the Upper North Room of Boulder Book Store, 1107 Pearl Street, Boulder, CO. Bring your lunch and join us!
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